Nike Free
2016
Nike Free Experience / random Studio Amsterdam / product design
For the launch of the next generation Nike Free outsole, we developed an interactive installation to capture the Auxetic Sole Technology: a structure that spontaneously expands and contracts upon impact. Random Studio created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.
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Credits
Client: NikeLab
Concept, Hardware/Software Development & Animation: Random Studio, Daan van Hasselt, Sylvain Vriens & Victor Martins
Product Design & Install: Robert Hoffmann, & Random Studio
Fixture Construction: Thein & Rios Berlin
Retail Installation & Install: Ink Associates & Random Studio
Project Management: NikeLab, Ink Associates & Random Studio
Sound Design: Dylan Galletly
Documentation Video and Photography: Mark Prendergast & Philip Schuette for Random Studio
Documentation Music: Dylan Galletly
