Tommy Hilfiger Kids Machine

Random Studio / product design


Interactive retail fixture for Tommy Hilfiger

While the Tommy Hilfiger Kids’ Collection is extensive, it is usually only available in a handful of their stores. Without taking up too much floor space or introducing new stock, how could you make people aware that this collection exists? Through play.

We drew on our two areas of specialisation – experiential installations and retail platforms – to create an interactive store fixture that provides a solution to the puzzle: the Tommy Hilfiger Kids Machine.

For the installation I designed the 3D setup and casing for the technical parts.

Credits: Random Studio